Business Studies Form 2

Dynamics of Business Studies Form 2 Student's Book is the second in a four-book series that takes a didactic and exhaustive approach to Business Studies Syllabus for secondary schools. It comprehensively covers the new syllabus launched in 2002, implemented in 2003 and revised in 2008. The book is written in cognizance of the fact that the syllabus is drawn to be in tandem with the paradigm shift in business organisations' internal and external environments. 

This book heralds an unprecedented and hitherto unexplored student-friendly approach of the Business Studies Syllabus. It breaks new ground through: 

• Use of a simple known-to-unknown approach to explain concepts; 
• Drawing examples from the student's immediate environment thus demystifying the subject; 
• Giving informative and comprehensive illustrations to clarify the issues taught; 
• Highlighting emerging issues and trends in various topic areas; 
• Guiding students to do practical exercises which will not only aid them understand and identify with concepts taught in class but also equip them with inter-personal and presentational skills. 

This book is a compulsory reading not only for Form Two students but also for those in tertiary institutions of learning and general readers interested in honing their business and entrepreneurial skills. 

J. Abrose Nasio is an experienced author who has been involved in teaching and assessment of the subject at the KCSE level. His approach in this book is informed by his many years of experience on how students can be guided to perform well in examinations and internalise learnt concepts to be applied in their daily lives. 

Maarifa Abdul Ali is a teacher with long experience in teaching Business. His one to one contact with students has informed his contribution in this book.

1. Forms of Business Units

Lead	Chapter
1.1.	Unincorporated Business Organisations. Sole Proprietorship Free chapter!
1.2.	Unincorporated Business Organisations. Partnership
1.3.	Incorporated Business Organisations. Co-operative Societies
1.4.	Incorporated Business Organisations. Limited Liability Companies
1.5.	Public Corporations
1.6.	Parastatals Organisations. Privatisation
1.7.	Revision

2. Government and Business

Lead	Chapter
2.1.	Government Involvement in Business Activities
2.2.	Methods of Government Involvement in Business Activity
2.3.	Merits and Demerits of Government Involvement in Business
2.4.	Consumer Protection
2.5.	Revision

3. Transport

Lead	Chapter
3.1.	Meaning of Transportation
3.2.	Essential Elements of Transport
3.3.	Modes of Transport. Land Transport
3.4.	Modes of Transport. Water Transport
3.5.	Modes of Transport. Air Transport
3.6.	Means of Transport
3.7.	Trends in Transport
3.8.	Factors to Consider When Selecting a Means of Transport
3.9.	Revision

4. Communication

Lead	Chapter
4.1.	Meaning and Process of Communication
4.2.	Essentials and Barriers of Effective Communication
4.3.	Lines of Communication
4.4.	Forms of Communication
4.5.	Means of Communication
4.6.	Factors to Consider When Choosing an Appropriate Means of Communication
4.7.	Services that Facilitate Communication
4.8.	Trends in Communication
4.9.	Revision

5. Warehousing

Lead	Chapter
5.1.	The Meaning of a Warehouse
5.2.	Types of Warehouses
5.3.	Revision

6. Insurance

Lead	Chapter
6.1.	The Meaning and Concept of Insurance
6.2.	Terms Used in Insurance
6.3.	Principles of Insurance
6.4.	Classes of Insurance. Property Insurance
6.5.	Classes of Insurance. Life Assurance
6.6.	Procedure for Taking an Insurance Cover
6.7.	Claiming Compensation
6.8.	Types of Insurance Contracts
6.9.	Revision

7. Product Promotion

Lead	Chapter
7.1.	The Meaning of Product Promotion
7.2.	Methods of Product Promotion. Advertising
7.3.	Advertising Media
7.4.	Methods of Product Promotion. Personal Selling
7.5.	Methods of Product Promotion. After Sales Service
7.6.	Methods of Product Promotion. Sales Promotion
7.7.	Choosing a Method and Medium of Product Promotion
7.8.	Trends in Product Promotion
7.9.	Revision